What Is the Psychological Profile of Philippine President Duterte’s Supporters

Updated on February 27, 2019
Broken nose of Datu Andrade
Broken nose of Datu Andrade

Recently the popular TV show, Madam Secretary, aired an episode where she punched the Philippine president, “Datu Andrade”. Many Filipinos eagerly waited for the episode on its date of release. Instead, the TV station aired a rerun.

Furthermore, whereas in the past one could see the preview of the Madame Secretary episode showing the scene where Tea Leoni punches the president on Youtube, now I can’t find it anywhere. Instead, there are splices of the punching scene with statements or other interruptions. There are PLENTY of those on Youtube. To my further amusement, the Philippine Ambassador actually released a letter about the episode, asking CBS to “take the necessary corrective actions.”

More recently, the Philippine president and his team were unhappy with the following documentary by the New York Times:

Duterte Survey approval

And yet, the most recent survey of Duterte’s popularity, published on January 6, 2017 in local dailies, showed an 83 percent approval rating. According to the Philippine Daily Inquirer, geographically, (with a ± 6% error margin), the ratings are:

Mindanao -- 91% approval, 92% trust. (Note: Duterte was formerly mayor of Davao, Mindanao)

Visayas -- 88% approval, 86% trust. (Note: Duterte was born on March 28, 1945 in Maasin, Southern Leyte, making him Visayan by birth).

National Capital Region -- 80% approval, and 81% trust.

Rest of Luzon -- 84% approval, 82% trust.

Duterte’s highest rating came from Class E (the poorest) at 88%. Although this survey took place at the start of the year, and the percentages may change as of this writing (April, 2017), one must wonder why the Philippine President remains popular. Who are the people who continue to believe in, and support, Duterte?

Duterte supporters' psychological profile

Dr. Cristina Montiel of Ateneo de Manila University told Deutche Welle (DW) that the following compose some sectors of President Duterte’s fan base:

  1. People who are very poor (Class E). Duterte speaks their language. The poor feel empowered when Duterte flavors his speeches with threats. His campaign promise was to kill 100,000 criminals in six months, and dump so many bodies in Manila Bay that the “fish will grow fat”. Dr. Montiel also noted that Duterte's strategy behind his choice of words seems to be an intention to provoke mass threats and fear, so that people will obey what he says.
  2. The weak, the marginalized, and fringe groups. Duterte’s tough talk gives these groups a sense of “home” and “identity” through his posturing. For example, he says, “If you break the law, I will kill you,” instead of saying “you will go to jail.” Or, “When he calls Pope Francis and President Obama “sons of whores” and got away with it, his fans were ecstatic,” Dr. Montiel told DW.
  3. Right wing authoritarian (RWA) followers. Duterte Youth, including its leader, Ronald Cardema, (who is also reportedly chair of the Kabataan for the Bongbong Movement that backs Ferdinand Marcos Jr.) are more defined by a personality profile than ideology. Retired Psychology professor Robert Anthony "Bob" Altemeyer, in his book, “The Authoritarians” describes RWA people as those who:
  • Genuinely believe social change can exist under their leader, to the benefit of many.
  • Submits easily to authorities. Altemeyer considers them “… a very harmful challenge”, as they “… trust (the leaders) too much, and give them too much leeway to do whatever they want—which often is something undemocratic, tyrannical and brutal.”
  • RWA followers “find it easier to bully, harass, punish, maim, torture, ‘eliminate,’ ’liquidate,’ and ‘exterminate’ their victims than most people do.”
  • Are highly aggressive in the name of their authorities.
  • Highly conventional.
  • Highly loyal to “the establishment”.
  • Highly willing to justify their government’s actions.
  • If civilians break the law, RWA will be very harsh against them. But if authorities break the law, they tend to be less harsh towards them.
  • Likely to support their leader if he champions war.

Project Duterte. Law enforcement or mass terror? The Philippines’ war on drugs.

Duterte's troll patrol

Karen Stenner, author of the book, “The Authoritarian Dynamic (Cambridge Studies in Public Opinion and Political Psychology)” said that conservatives differ from authoritarians. Conservatives tend to:

  • Strongly loathe government intervention
  • Want to protect the status quo
  • Are averse to change

Authoritarians, on the other hand, are:

  • Highly hostile to difference and diversity
  • Highly regard unity, sameness, and leaders who will force these on others.

Stenner, in her paper, “Three Kinds of ‘Conservatism’” published in Psychological Inquiry, wrote, “Authoritarianism, (and not conservatism, lack of education, or religion) is the principle determinant of intolerance of difference across time and space and domain, that is, across any stretch of history, all cultures and every aspect (including racial, political and moral intolerance).

“In light of this, it can be concluded clearly that authoritarianism has existed throughout history, and in all cultures all over the world, including the Philippines. In fact, it would not be far-fetched to say that Filipinos are experiencing a resurgence of right-wing authoritarianism today, as embodied in the Duterte Youth.”

4. Trolls. The New Republic reported on “a vast and effective ‘keyboard army’ that Duterte and his backers have mobilized to silence dissenters and create the illusion that he enjoys widespread public support.” The article says that these trolls:

  • Number in the hundreds of thousands, “both paid and unpaid” who use social media to disseminate official propaganda.
  • Post links to hyper-partisan web sites of questionable credibility day and night.
  • They exclusively focus on provided talking points. They don’t crack jokes or use cat GIFs like most people do on social media.

A Riveting Read

This book has been described by CNN Philippines as "A riveting read for the politically childish who are always so captivated by tendencies for authoritarian rule". It follows Duterte's political career and you will find this to be a fast read, because it is very short.

Duterte started his social media trolls campaign when he was still the mayor of Davao, where he allegedly ran death squads against drug dealing. In November 2015, when he ran for president, he hired marketing consultant Nic Gabunada to set up a social media team with a budget of some $200,000. The money was used to pay prominent online voices to flood social media, popularize hashtags, and attack critics.

Duterte’s budget was much smaller than that of his opponents. Still, he won 40 percent of the vote, for which he thanked his 14 million social media “volunteers.” Online trolls can get up to $2,000 per month. Their job is to create fake accounts or “bots” on social media, which then flood the digital realm with pro-Duterte propaganda.

5.Bots. Affinio, an analytics firm in social media, said that 20 percent of all Twitter accounts that talk of Duterte are actually bots that are tasked to:

  • Attack the president’s critics including Leila de Lima, who has had death threats and online abuse for launching an inquiry into Duterte’s EJK policy and death squads when he was a mayor and she was Secretary of Justice under President Benigno Aquino III. (Note: As of this writing, de Lima is now in jail. Many say she is the first political prisoner under Duterte).
  • Send death threats. Ellecer Carlos, an advocate for human rights, was forced to change his Facebook profile when he repeatedly received threats of violence. This overload of pro-Duterte messaging has kept his approval rating at about 80 percent.
  • Influence approval ratings. Duterte’s online army has helped to keep his approval rating at 80 percent. For example, The New Republic cites a mother who knew about the extra-judicial killings (EJKs), and who lived in a slum. When she was asked about the EJKs, she admitted knowing about them but blamed the police, not the president. She was then asked where she gets her news. Her reply was that she gets all of her news from Facebook.

Duterte is not the first person to use social media in this way. China’s Communist Party has the “50 cent” army, which is tasked to post 450 million fake comments a year on social media.

What about Duterte’s educated advocates?

The above explains why Duterte is so popular among the poor, the fringe, and those who are ill-informed, which in a poor country like the Philippines, pretty much sums up the majority. However, Duterte also has a lot of informed, intelligent supporters. I can personally mention three lawyers, a neighbor, and some of the most likeable people I know. Some of these supporters also consider President Marcos to be a hero, so it is likely that they don’t believe that democracy works for the Philippines. Others come from the Visayas, and this regionalism may have to do with their support for him. The rest, I can’t explain. But I also know of one person who regrets having voted for Duterte. Perhaps, there are more like him than we realize, and in due time, perhaps their numbers will continue to increase. At any rate, I am looking forward to what the next survey will say.

Latest survey shows...

Update: The latest surveys were released today, with Duterte's approval rating at 76%, and his trust rating at 78%. For a clear analysis of the survey, you can go to http://www.rappler.com/nation/166109-duterte-trust-performance-rating-march-pulse-asia.







ANC The Rundown:DILG Begins Probe into Davao Punching Incident 1/3, ANC Alerts, Uploaded on Jul 8, 2011


3:11 Sara Duterte points and orders her men to get the sheriff. 3:16 Sheriff is forcibly being brought to Duterte. 3:24 Punching happens.


1:10 – 1:28 – Barilin kita.






















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    • grand old lady profile imageAUTHOR

      Mona Sabalones Gonzalez 

      2 years ago from Philippines

      Hi Sansui, I usually don't indulge commenters who use a hidden identity, but I want to suggest that you read my list of sources that are at the end of the article. You might be more informed by doing so. Also, I did not vote yellow this past election. You are definitely uninformed about that. I urge you to come out in the open and not hide behind a pseudonym. After all, it's a free country still (I think) so you have nothing to fear. Furthermore, you obviously support the government, so you definitely have nothing to fear.

    • grand old lady profile imageAUTHOR

      Mona Sabalones Gonzalez 

      3 years ago from Philippines

      Hi Thelma, I understand your fear. I also wonder if some night I might be mistaken for a drug dealer or a user, and get killed for it. I don't know how much the changes for the poor were truly effective. But it was the poorest of the poor who were getting killed, for allegedly using drugs or selling drugs. I don't know why they don't concentrate on catching the top rung drug dealers. And no one deserves to die for simply using or selling drugs. Everyone deserves their day in court. I ramble. Thanks kababayan, for reading this and sharing your thoughts and observations.

    • Thelma Alberts profile image

      Thelma Alberts 

      3 years ago from Germany and Philippines

      Very interesting hub. I was in the Philippines for 10 months and noticed the changes. Good changes for the poor people. The bad thing is the killings of drug users and pushers. Some innocent people are victims on the war on drugs. Living there for a few months made me scared of my safety.

    • grand old lady profile imageAUTHOR

      Mona Sabalones Gonzalez 

      3 years ago from Philippines

      Dear FlourishAnyway,

      Thank you for your kind feelings and sympathy for the people in my country:). Sadly, we are a poor country and most of the voters are undereducated. I guess this is why we have this president. And unfortunately, the victims of the EJKs are the very poorest of the poor, the ones who voted for him. Your country has a stronger commitment to democracy than to any individual, including your president. Because of this, I believe your system will, and obviously is, using the checks and balances to keep things aright in the US. I continue to hope for my country, that in due time our senate and congress will vote according to issues and not in accordance with the president. I hope they will see that they stand to lose their own freedom if they continue to sacrifice the people for their own personal welfare.

    • FlourishAnyway profile image


      3 years ago from USA

      This made me sad for the people in your country. They are similar to the Trump supporters in that they wanted to believe in a candidate but didn't do their collective or individual due diligence in ensuring he was an honorable person committed to true democratic ideals. Bluster and talking smack often appeals to people who are poor, uneducated and/or disenfranchised.

    • grand old lady profile imageAUTHOR

      Mona Sabalones Gonzalez 

      3 years ago from Philippines

      Ashutosh Joshi, IMHO, no. Also, in all things, I don't believe that the end justifies the means.

    • grand old lady profile imageAUTHOR

      Mona Sabalones Gonzalez 

      3 years ago from Philippines

      Ms. Dora, you know, I feel exactly as you do. Things are so bad in my country that to distract me, I look up news from other countries as well. It is very nice of you to visit and to comment:).

      Dear Mr. Eric, thank you for visiting:). That is a very good observation, about how "right" can mean different things in different countries. I envy the commitment that Americans have to democracy, and the checks and balances you have that really work.

    • MsDora profile image

      Dora Weithers 

      3 years ago from The Caribbean

      Thanks for sharing this information on Dutertes' profile and reasons for the different approval ratings. It's good to hear about politics and politicians from other places. Articles like yours distract us, if only for a short, while from the everyday irritations close to us.

    • AshutoshJoshi06 profile image

      Ashutosh Joshi 

      3 years ago from New Delhi, India

      Let's leave aside what President Duterte or his paid army is doing to manage his image. That's a common scenario world over. What I wish to understand though - Are there any concrete supporting arguments for such approval ratings or mass popularity? Also considering his dictatorial style and him being accused of bloodshed in the name of 'War on Drugs', has he really fulfilled the aspiration of the common public?

    • Ericdierker profile image

      Eric Dierker 

      3 years ago from Spring Valley, CA. U.S.A.

      How very interesting. thank you for filling us in on this fellow and followers.

      I think it is important for us Americans to know that "right" outside of here means a more powerful government not like here where it means less. We really have to look at concepts not translated words. This was really informative.

    • grand old lady profile imageAUTHOR

      Mona Sabalones Gonzalez 

      3 years ago from Philippines

      Mr. Bill, thank you for your comment. I'm grateful that you understand what it's like here. In truth, Philippine democracy is not as strong as yours. In the US, checks and balances work, but in the Philippines those who are for democracy need to climb uphill to protect it. The Senate in the Philippines has so many parties, not just two, and they switch sides very easily, it is so common. I voted for senators I trusted and after they were elected, most of them joined a party with Duterte. Very disappointing that personal interests still exceed the interest of the people in this beautiful country of ours. Still I continue to hope.

    • billybuc profile image

      Bill Holland 

      3 years ago from Olympia, WA

      We watch the news and hear snippets of life in the Philippines, but we really know very little. Thanks for your perspective. It helps me to better understand your nation, my friend.


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