The Nature of Virtual Relationships in Social Media

Updated on July 18, 2019
Angel Harper profile image

Angel is currently studying for her A-levels (English, Sociology and Psychology) in the hopes to go to university next year.

There is a lot of controversy surrounding virtual relationships, with many deeming them as superficial and dishonest. However, some argue that our online selves encourage stronger relationships and can help those who struggle with shyness.


Virtual Relationships

Researchers assume that people will self-disclose more online. This is due to the degree of anonymity associated with social media platforms. Face-to-face disclosure is in danger of being responded with rejection or criticism. In contrast, online disclosure does not have the same risk. This is similar to the 'Strangers on a Train' phenomenon (Rubin) where people felt more comfortable disclosing personal information to a stranger because they were unlikely to ever meet again which further strengthens the assumption that virtual relationships have higher levels of self-disclosure because individuals feel more anonymous.

Online relationships lack the personal factors of face-to-face interactions such as physical appearance and mannerisms. Such factors act as 'gates' or barriers and can often determine who we initially approach. Online, such barriers are surpassed. A consequence of the removal of gates such as appearance or shyness is that an individual's 'true self' is expressed more online. Zhao et al found that social media platforms can empower 'gated' individuals as they are able to make themselves seem more socially desirable. Yurchisim adds to this, they found that although online daters often stretched the truth, they remained mostly consistent with their real identity.


Supporting Research for Virtual Relationships

Supporting research for online relationships derives from a study conducted by Rosenfeld and Thomas. They studied 4000 adults, some of whom had access to the internet at home, and others who didn't. They found that 71.8% of the participants with internet at home also had a romantic partner whereas only 35.9% of those without internet access had one. This research implies that the internet can help people find a romantic partner. However, all of the participants were from the US so has a beta cultural bias; the findings may not apply to different countries and cultures.

Support for virtual relationships has found a biological basis for self-disclosure on Facebook. Tamir and Mitchell used an MRI and found a strong activation of brain regions associated with pleasure (the nucleus accumbens and the ventral tegmental area). These areas were particularly stimulated when an individual was talking about themselves, especially to a friend or family member. This research implies that humans naturally enjoy talking about themselves which explains why sharing personal data social media platforms may feel so rewarding.

An advantage of social media platforms such as Facebook is that they allow shy people to have a better quality of relationships as they can surpass gates which would normally prevent socialising. Baker and Oswald strongly believe that Facebook allows shy individuals to overcome barriers. They supported this belief with a survey of 207 students. They found that students who scored high on shyness had a greater use of Facebook and quality of friends. In contrast, those who scored low on shyness had no connection between Facebook usage and quality of friendships. These findings show that Facebook can assist shy individuals to develop high-quality friendships whilst having little or no effect on those who aren't shy and their relationships.

Limitations of Virtual Relationships

Critics of virtual relationships claim that they are less meaningful; Pullman argues that they are superficial and lack a genuine and deeply personal connection which can only be developed in a face-to-face relationship. However, despite this claim, Rosenfeld and Thomas have found no research to support this belief.

Cooper and Sportolari argue that although individuals often self-disclose more online, these relationships do not last long - this is known as the 'boom and bust' phenomenon. People self-disclose at a fast rate so online relationships become very intense very quickly (boom). However, due to a lack of underlying trust and the absence of a genuine understanding of each other, these relationships are unstable so are difficult to sustain (bust). This model suggests that although individuals self-disclose more online, such friendships are unlikely to last because they seem superficial.


Are Virtual and Physical Relationships Seperate?

Physical and virtual relationships are often considered separate from each other, however, some researchers claim that this may not be the case. Zhao et al claim that the digital world and reality are not completely separated; an individual's 'digital self' enhances their overall identity. Our online profiles have become a source of identity in the offline world as well. They also claim that our 'digital self' can even help individuals connect to others face-to-face. For instance, a long-distance relationship may be strengthened and sustained over social media platforms.

To Conclude

People tend to disclose more online due to a sense of anonymity. This anonymity also allows individuals whose physical appearance, mannerisms, age, gender, race or personality may hinder socialising face-to-face.

There is a lot of research to support this claim, despite original assumptions that virtual relationships are less meaningful.

In this modern age, most of us use the internet and most of us have talked to strangers on the internet. Do you really think it is possible to develop relationships just as meaningful online as they can be face to face?


Cardwell, M., Flanagan, C. (2016) Psychology A level The Complete Companion Student Book fourth edition. Published by Oxford University Press, United Kingdom.

© 2018 Angel Harper


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    • Angel Harper profile imageAUTHOR

      Angel Harper 

      20 months ago

      Quinapondan, an interesting observation! I often wonder how much of an affect individual personality traits have on the ability to form virtual relationships. I agree that relationships seem to work better when it's a combination of online and physical, although I wonder if this is different for introverts and extroverts...

    • manunulat profile image

      Jason Behm 

      20 months ago from Cebu, Philippines

      Well researched article.

      As I have observed on some posts on Facebook. A lot of my friends openly expressed their thoughts, both positive and negative. And, this affects their relationships with the person they were trying to reach out in some ways. Well, it could either make or break depending on the post.

      Actually, one could start with virtual relationships but it must be strengthened by the physical relationship like having a spontaneous face to face conversation or spending time with each other. Based on my experience, the level 3 of comfort with the person online is different from level 3 face to face. So, I have to spend more time face to face with the person to really feel the real level 3 of comfort.

    • Angel Harper profile imageAUTHOR

      Angel Harper 

      20 months ago

      dashingscorpio, aww that is so sweet! So you met your wife online? I think online relationships can be long-lasting and meaningful, but as you say, it depends on who you meet. Individual differences must also have an effect though, I'm sure there are some people who feel like they can't be close friends with someone without maintaining a physical relationship. So maybe the perfect virtual relationship is a combination of digital and physical social interactions...

    • dashingscorpio profile image


      21 months ago from Chicago

      As someone who has met, dated, and lived with women I have met online I can honestly say online dating sites and social media are simply another (tool) for meeting new people.

      As for the length of those relationships they tended to be in line with those I met offline. One lasted 7 years. I also remain friends with two other women I met 12 years ago, and I've been with my wife for 11 years and counting. :)

      It's not about {how} you meet but rather {who} you meet that counts. Everyone has their own mate selection criteria as well.

      Instead of going out to nightclubs/bars or counting on friends/family to introduce you to someone the Internet allows one to be "proactive". Not everyone is looking to find a romantic partner so they are content with having virtual friendships which need not evolve into establishing an offline relationship.

      The best thing about the Internet in my opinion is it makes it possible to connect with anyone from around the world from the privacy of your own home or even by mobile app.

      Naturally as with all things there are those who seek to take advantage of others. However considering the sheer number of billions of people with access to the Internet the percentage is small.

    • Wesman Todd Shaw profile image

      Wesman Todd Shaw 

      21 months ago from Kaufman, Texas

      Oh my friend has become like a left wing extremist. The kind of person who thinks white men are somehow oppressing the entire world. Turns out, I'm a straight white male.

    • Angel Harper profile imageAUTHOR

      Angel Harper 

      21 months ago

      Wesman Todd Shaw, I've found personally that talking online can actually make me shyer in real life because I'm used to hiding behind a screen. Although I can also understand how social media can help shy people... it's a difficult topic because it varies from person to person.

      It's quite impressive to maintain a virtual relationship for so long! Do you think your friendship is unhealthy because it occurs online or for other reasons?

    • Wesman Todd Shaw profile image

      Wesman Todd Shaw 

      21 months ago from Kaufman, Texas

      First off, let me say I'm always me online. I'm Wesman Todd Shaw, Wesman Shaw, or Todd Shaw on Facebook. I mean I'm all 3, and have yet another account I can no longer access. Then I've had a few accounts discontinued by the horrid pc moderation team.

      So while I'm not anonymous, I still do that. I feel much more at ease talking to people online than I do face to face. Or it could be nobody wants to talk to me in person, as they see how I am online. Heh.

      I'm unsure about whether it was the advent of social media which made me much less shy, or whether it was the simple fact of growing older, and becoming more mature.

      I have a female internet friend I've been close with for 10 years now. I'm fairly certain I've spoke more with this person than with anyone else, save maybe my mother. It isn't an especially healthy friendship though. At all.


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