Julie understands the ins and outs of social media in the digital age.
We live in an increasingly digital world. Everything is online now. From party invitations and seeing a doctor to starting social movements and keeping up with our kids’ grades—the digital age is changing how we do everything.
One of the places we are seeing the most impact is with social movements and effecting change. Influencers have grasped social media and the internet and used them as megaphones to spread their message rapidly and effectively. Here’s what influencers know about how to effect change in the digital age.
1. Use Social Media to Establish Your Base and Share Your Cause
Some people don’t like social media. They don’t want their life splashed across Facebook or Instagram for the world to look at. But influencers are different; they embrace social media for what it is for, connecting people.
We are more connected now than we ever have been. Social media has made it a breeze to organize rallies and mobilize people behind a cause. All you need is a Facebook invite to an event and a group message. The Women’s March is a great example of this. One person sparked the idea for a march, and all of a sudden, almost every major city in the world had a group of people organizing a women’s march.
Social media makes it easy to spread information and rally people around a cause. Influencers know how to use that to their advantage.
2. Use Crowdfunding to Connect and Fundraise
Crowdfunding is somewhat of a new phenomenon. The concept of people pooling donating their money to something like a cause or a product that has yet to be made is foreign to many people, but influencers know it works.
With the rise of sites like Patreon, Kickstarter, and Facebook Fundraisers, people can donate their money easier than ever, and a lot of people do. For instance, you might know about that Facebook fundraiser that raised over $20 million for migrant families. Think about that. Twenty million dollars. That’s insane, and it all started just because one couple wanted to help one woman pay for her legal fees.
Crowdfunding is much like social media in that it connects people to ways to help. Then once you do donate, you get a little “share that I donated on social media” link. This exposes crowdfunding to more people garnering more dollars. Influencers know how to use crowdfunding to further their goals.
3. Work With People From All Over
Geography no longer limits who you work with. Thanks to the internet, we can now take our work everywhere, and we can work with other people from around the world across the nation. This is a huge advantage. Sometimes, your local job market might not have someone with those special skills that will take your movement to the next level.
Influencers know that with the power of the digital age, we can work with a writer in Colorado, a web designer in California, and a videographer in St. Louis all in one day. This ensures that you have the best and the brightest working in your movement. Influencers don’t let themselves be bogged down by the limits of their local workforce.
4. Design a Great Website
Simple, but super important. When people hear about your movement, they will look for your website. You want to have something that is impactful and informative. Tell people who you are, what you are doing, and why you are doing it. Tell people how they can get involved. Show them what you are currently working on. You want your website to reflect the work that you are trying to do and the movement you are creating. Great influencers know that a great website is a super important aspect of success in the digital age.
If you want to be a great influencer and effect change, you need to embrace the digital age. Things can change in a moment nowadays, and you don’t want to be behind the eightball when they do.
This content reflects the personal opinions of the author. It is accurate and true to the best of the author’s knowledge and should not be substituted for impartial fact or advice in legal, political, or personal matters.