Top 10 Principles of a Fundraiser

Updated on April 2, 2017

What Makes A Successful Fundraiser?

The list of qualities and principles to look for in a successful Fundraiser can be endless. The Fundraiser has to continually read and educate themselves to meet the dual needs of the organization and the donor, to ensure all needs are met for all parties involved.

When considering the needs of your group, church, charity or organization; it is also important to know the principles of the person who will be tasked with doing the work.

In the book, Relationship Fundraising, by Ken Burnett; Ken stresses the importance of building relationships between the organization and the supporter. Ken also makes a reference to another book- Born To Raise, by Jerold Panas. Both are excellent books and we use them as part of our growth and educational resources at Gift and Receive Fundraising in Memphis.

In the marketing profession, the person who does search engine optimization is called an SEO; at the same time, the work being done is called SEO. The same goes for fundraising. The work or the event to raise funds is called a fundraiser. The person doing the work is also called a Fundraiser.

Gift and Receive Fundraising in Memphis has a group of principles upon which they operate. Our Top 10 Principles are:

  1. Honesty and Integrity
  2. Love for Others
  3. Being a Good Listener
  4. Boundless Energy
  5. Eagerness to Work Hard
  6. Unwavering and Consistent
  7. Always Optimistic
  8. Creative
  9. High Expectations
  10. Motivating Others

Cooperation & Working Together is a Principle of Gift and Receive Fundraising in Memphis

Honesty & Integrity

Obviously the most important principle for a fundraiser is integrity. This is important on every level. Strong morale principles, and unselfishness are the foundation. All other principles build upon honesty. The fundraising profession has sustained somewhat of a negative wrap in some cases, even when there is no basis for it. Fundraisers must be honest in order to be successful' at the same time, the organizations must be honest too. Honest sharing and honesty makes a super team, and a super relationship.

Loving Others

Having a heart for those who are being served is a tremendously valuable asset. It is sometimes easy to say how much you love people, and sometimes harder to make your love an actionable item. When you love others, and put them first, many other things will fall into place as the work is carried out. The fundraiser who puts love into action is a fundraiser who can influence, motivate, and inspire everyone around.

Love For Those Who Are Being Served.

Good Listener

The skill of listening must continually be developed by fundraisers. So many of the challenges being faced in the work of fundraising can be addressed and taking care of from the start with listening. Listening to the mission, the charity, and the needs of the organization, and also listening to the needs of the supporters, sponsors, and volunteers, makes a successful fundraiser.

Listening is a Key Principle for Fundraisers

Boundless ENERGY

Having the energy to see it all through is vital. Think of a shiny new vehicle with an empty gas tank. Vehicles are an amazing invention that many of us use daily. They are also great to use as analogies. It doesn't matter if you drive a Galaxy 500 or the newest Lexus on the market; if you run out of gas in either one, you can't continue the trip.

Having energy to start, run, and finish the trip- to see it through from start to finish is a very important principle. Boundless Energy is also contagious energy.

Eagerness to Work HARD in Fundraising for Your Group

With starting at integrity, to loving and listening, and applying the energy required to make it through; Having that zeal & eagerness to get the work done is a whole lot easier. Fundraisers should be so eager to work, that it becomes natural to get up and face the task at hand with rigor, zest, and enthusiasm.

Unwavering and Consistent

Constant, dedicated, steadfast and enduring qualities are crucial in a fundraiser. Having the ability to be tireless and relentless from the start is the proper approach to your mission.

Being a salesperson is required as a fundraiser. In sales, you have to be ready to accept "NO" as an answer. Many times the answer isn't really no, it means you have to be consistent enough,to listen, love, and find out what the real answer is. Sometimes, you may have not given enough information for your audience to come to their proper and satisfactory conclusion. Once you have uncovered the real reasons, if the answer is still "NO," The no answer is still a good and acceptable answer. With unwavering consistence, you will get your yes answers in the midst of the "NO's"

Through it all, with Unwavering Consistency, and Optimism "The Flag Will Still Be There"

Being Optimistic

While having the unwavering quality and principle, you need your fundraiser to always have a favorable view in all situations. This is extremely important.

Being positive and cheerful takes less energy than being pessimistic. In fact, when considering the task of a fundraiser, pessimism can easily cause the entire work to miss the mark and fall short. Optimism spreads and goes a long way. If you believe you can achieve it you will. If you believe you can't you won't.


The creative quality in the creative person is a valuable asset. Your fundraiser should think on his/her feet and have creative solutions that meet the needs of all parties. Connecting the Giver to the Receiver is an awesome task. The Mission has its needs, the supporter has needs as well. With a little creativity, the funds will be raised, the mission or project will be funded, the donor will become a valuable member of the organization, and "the flag will still be there." through the ups and downs of the group,the fundraiser, and the sponsor relationship.

High Expectations

You have goals, plans, and much work to do. There is a ton of community work, ministry, and things to accomplish. Your expectations are high for your group. A successful fundraiser's expectations should be at the same high level. The fundraisers calculations and predictions should be realistic based on the specific organization, the means and the goal that is set to achieve; at the same time, The fundraiser must believe that what is expected is likely going to happen. .

Motivate Others

To drive, influence, and propel others is a tremendous asset in any field; especially for the fundraiser. There are so many steps in the process, something is bound to go wrong along the way. The honest fundraiser who loves others, and his/her work, has energy to share, and a zest for hard work will make raising the needed funds happen. With unwavering values, consistency and optimism, your project, or needs will be on the way to being met. The fundraiser's creative ways, ideas, and solutions to get the job done will make the job easier. The things that are expected to happen, will happen as your highly motivated fundraiser, motivates, his team, the staff, and all involved to reach beyond even the goal that is set is and expected.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)