The Love Holds Life Scam: Donors Beware

Updated on July 10, 2019

If you live in the Hudson Valley region of New York, you may have come across someone at a grocery store or gas station soliciting contributions for local children suffering from cancer. They may have worn a seemingly official ID badge around their necks and probably stood close to a table covered by a blue cloth emblazoned with the name Love Holds Life. Maybe you stopped and offered a contribution or maybe you continued on to your car. In either case, you were probably a little skeptical as to whether the money they were collecting was really going to the sick local children they claimed to sponsor.

You were right to be skeptical. While Love Holds Life is a licensed and registered charity, the organization is little more than a cleverly devised business front for lifelong con artist Richard Senato. Due to long-neglected loopholes in non-profit law, Mr. Senato has been able to use the charity’s money to fund his lavish lifestyle. He has paid for his high-end condo in Tarrytown, his winter furloughs in Spain, and his 3 cars, including a new luxury Mercedes, using money donated to Love Holds Life.

If you’re wondering how Mr. Senato has gotten away with all this, the answer is that technically, he hasn’t done anything illegal….at least not to anyone’s current knowledge. What Mr. Senato has done is masterfully game a system that provides little oversight or regulation on how nonprofits spend their money. Since he is the only full-time employee, Mr. Senato has been able to write off his mortgage, multiple car loans, vacations, car insurance, phone bill, gas, and even food as organizational expenses.

How do I know all this? I briefly served as the Development Director for Love Holds Life. After seeing firsthand the charity’s finances, I felt ethically bound to resign. Mr. Senato may be able to deflect scrutiny with his smokescreen of lies, but the cold hard numbers in Love Holds Life's tax returns don't lie.

A Closer Look at Love Holds Life's Tax Information

This is a copy of the organization’s expense sheet from Love Holds Life’s 2016 Form 990. This information is publicly available since Love Holds Life is a public “charity.” This is a copy of the organization’s expense sheet from Love Hold’s Life’s 2016 Form 990. This information is publicly available since Love Holds Life is a public “charity.” You can view the information here in this PDF.

Look at section 24 E of the expense report. There was $69,569 in 2016 that was listed under “unspecified expenses.” As the former Deputy Development Director, I was able to view the finances of Love Holds Life. Those unspecified expenses were Mr. Senato’s mortgage on his Tarrytown condo, car payments, phone bill, his vacations to Spain (which included a condo rental) and his other various living expenses.

According to non-profit law, all charities and non-profit organizations must have a board of directors to act as a safeguard against abuses such as this. Mr. Senato has lined Love Holds Life's board with trusted friends and love interests who vote how he tells them. That is how he is able to write off all his living expenses under the charity.

Mr. Senato takes a salary of $40,000 which he proudly boasts about, but when you add in the $69,596 that he used to pay for his living expenses, it turns out that he profited $109,596 dollars in 2016 out of the $351,662 donated to Love Holds Life. If you refer to the above expense sheet, you will see only $84,879 was donated to the children Mr. Senato claims to sponsor.

Donors Beware

Mr. Senato is little more than a con artist who has come up with a good scam. Next time a charity approaches you for a donation, especially a cash donation, it's important to do some research before contributing. There are a lot of unscrupulous people like Richard Senato exploiting a system that lacks much-needed oversight. I’m sure Mr. Senato will employ his best efforts to dismiss this article as the work of a disgruntled employee, but numbers don’t lie. I’m also not the only former employee of Love Holds Life that tried to expose Mr. Senato for the con artist that he is.

Questions & Answers


      0 of 8192 characters used
      Post Comment
      • John Carmody profile imageAUTHOR

        John Carmody 

        3 months ago


        Unfortunately, it happens all too often nowadays. The best we can do is conduct proper research before donating to a non-profit and spread awareness about fraudulent organizations such as Love Holds Life. If you feel that you have come across an organization that is scamming people, you can file a complaint with the charities bureau of your state's attorney general's office. Here is a link to where you can file a complaint with the NYS office:

      • RTalloni profile image


        3 months ago from the short journey

        Thank you for posting this warning, both about this specific scam and for including a general warning. I just recently heard of a police department getting involved in a charitable effort only to discover that a mere fraction of what is taken in by the so-called charity is given to the children's needs. If the police can be taken in, we had all better pay close attention. Local charities are easiest to track and benefit the people in our own communities.


      This website uses cookies

      As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

      For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

      Show Details
      HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
      LoginThis is necessary to sign in to the HubPages Service.
      Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
      AkismetThis is used to detect comment spam. (Privacy Policy)
      HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
      HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
      Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
      CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
      Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
      Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
      Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
      Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
      Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
      Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
      VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
      PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
      Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
      MavenThis supports the Maven widget and search functionality. (Privacy Policy)
      Google AdSenseThis is an ad network. (Privacy Policy)
      Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
      Index ExchangeThis is an ad network. (Privacy Policy)
      SovrnThis is an ad network. (Privacy Policy)
      Facebook AdsThis is an ad network. (Privacy Policy)
      Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
      AppNexusThis is an ad network. (Privacy Policy)
      OpenxThis is an ad network. (Privacy Policy)
      Rubicon ProjectThis is an ad network. (Privacy Policy)
      TripleLiftThis is an ad network. (Privacy Policy)
      Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
      Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
      Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
      Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
      ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
      Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
      ClickscoThis is a data management platform studying reader behavior (Privacy Policy)